Retail loyalty app
The story of Columbus Coffee began in 1994 when four coffee aficionados including David Burton got an idea for a café that would share the best coffee traditions from around the world. After much planning, they opened their first coffee spot in Auckland CBD. Today, Columbus Coffee is a premium fast-casual franchise that has over 60 cafés across the North and South Islands of New Zealand.
Columbus Coffee already had a loyalty app when they came to Globaldev. Initially, they tasked us with redesigning the UX and optimizing performance. However, we decided it would be better to create a brand-new loyalty app featuring improved usability, higher performance, easier navigation, and a branded UI.
Together with the Columbus Coffee backend team, we developed a native Android app using Kotlin/Koin and a native iOS app using Swift.
Having both Android and iOS versions of the app was important. StatCounter shows that Android held a 57.58% market share and iOS held a 41.58% market share in New Zealand as of March 2023. To reach all customers, we opted for both Android and iOS apps.
The Columbus Coffee Rewards app allows customers to earn points for every purchase at the chain and redeem them for free beverages. There’s no need to carry a plastic loyalty card anymore, as there’s an app for that! Also, customers can use the app to find the nearest Columbus Coffee, check out special offers and discounts, and view their order histories.
When designing the app, we followed the colors and design theme of the existing Columbus Coffee Rewards app. We chose yellow, brown, and white as the main colors. Also, we paid close attention to navigation consistency and user-friendliness, as well as minimalism and simplicity so as not to overload the UX and overcrowd the UI.
Globaldev engineering team
Implemented features
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