Exploring eLearning in the software development context

As we’ve already developed custom education software and collaborated with different eLearning businesses, we understand it’s important to prepare thoroughly before you get into the eLearning industry. We’ve analyzed a bunch of statistics, surveys, and search trends and have drawn from our own insights to craft our eLearning Software Development 101 guide. Get comfortable and enjoy!
What is eLearning?

Before we discuss modern eLearning examples, it’s important to clarify what eLearning actually is.
eLearning is a new approach to delivering training and learning through digital devices.
The concept of eLearning is comparatively new. The term itself emerged in 1999, when Elliot Masie first mentioned eLearning during a CBT Systems seminar. The name stuck.
In the early 2000s, businesses started to use eLearning to train newcomers and develop employees. Companies hosted their learning resources on internal intranets instead of paying a pretty penny for training workshops and seminars.
OpenCourseWare (OCW)
The first giant step towards high-quality and open education was when the Massachusetts Institute of Technology (MIT) launched OpenCourseWare (OCW), a web platform that contained nearly 50 courses with recorded lectures and tasks from MIT instructors. Anyone could access OCW and watch, share, and edit resources. In 2021, OCW was used by more than 210 million unique users.

Source: ocw.mit.edu
Udemy
Another important milestone was the launch in 2010 of Udemy, an online learning platform designed for adult professionals and students that was founded by Eren Bali, Gagan Biyani, and Oktay Caglar. The idea of Udemy was to make high-quality learning accessible to everyone, connecting learners around the globe to the best instructors.

Source: udemy.com
Today, Udemy features plenty of courses on topics from Python and jQuery to business branding and customer service. In January 2023, it counted 67 million learners, 75,000 instructors, and over 210,000 courses in 75 languages.
Online learning in COVID times
The coronavirus crisis has had a big impact on education. Between March and April 2020, schools across 194 countries closed, offering students alternatives to classroom learning through technology including radio, TV, and the internet.
Unfortunately, most education systems weren’t ready for a sudden shift to virtual learning. Students and educators lacked proper preparation, and there wasn’t universal access to learning infrastructure (both software and hardware), making it even harder for educators and students to adapt to the new normal.
Since then, however, governments and schools have taken action to address learning losses and make the best of digital education. Take Stanford University as an example. The Center for Teaching and Learning (CTL) serving the Stanford community provides teaching assistants (TAs), postdoctoral students, and faculty with additional training resources to improve the online learning and teaching experience. This includes workshops (TEACH Symposium) and one-on-one consultations, the Course Design Institute program, and free iPads and other tools to support innovation in teaching. Additionally, Stanford launched Teaching Commons, a campus-wide collaborative website that brings together research-based and flexible resources for instructors.
Apart from this, Stanford adjusted their academic calendar and the daily course pattern, increased the financial aid budget, and expanded well-being and mental health resources for students.
We have to learn from the coronavirus crisis and take steps to make training systems and education fit for the digital age.
eLearning market: Latest trends & statistics
To know what drives an industry, it’s important to look at the trends and tendencies shaping it.
eLearning market overview
According to VMR report, the global eLearning market was valued at more than $260 billion in 2022 and is expected to grow at a strong CAGR through 2030, reaching nearly $952 billion. In the US, the eLearning market was valued at $76 billion in 2020.
IMARC predicts the eLearning market in Gulf Cooperation Council (GCC) countries to grow at a CAGR of 15.8% and reach $21 billion through 2032. Prime drivers of this growth are gamification as well as the increasing foothold of International Baccalaureate (IB) programs and evolving teaching methods.
Corporate eLearning
Throughout 2019 and 2020, many organizations reimagined learning. Before COVID-19, 41% of businesses went for instructor-led training, 25% benefited from virtual instructor-led training (VILT) sessions, and only 24% used eLearning. The coronavirus has changed the situation, forcing 41% of businesses to turn towards VILT and 32% to use online learning according to the July/August 2020 issue of Training Industry Magazine.

Source: nxtbook.com
Brandon Hall Group differentiates between more modes of learning and outlines that among organizations:
- 69% use eLearning modules
- 65% deliver training through virtual synchronous classrooms and 57% through in-person or instructor-led classrooms
- 41% benefit from video-based learning
- 38% use recorded webinars as a helping hand
- 33% go for performance support

Online schooling
Before COVID-19, 65% of US teachers said they used digital tools to teach every day, 22% used them several days a week, and 13% used them one time or less per week, as reported by Gallup. As for students, 57% reported using digital learning tools every day.

Source: newschools.org
Because of the global lockdown, the demand for eLearning and software for education will continue growing. Since 2000, eLearning sector revenues have increased nearly 900%. This figure is expected to even triple by 2025, according to Guide2Research.
Additionally, the Massive Open Online Course (MOOC) market was valued at $5.16 billion in 2019 and is anticipated to reach $21.14 billion by 2025.
eLearning in university education
There are many reasons why students are motivated to choose online learning options. In 2021, these reasons included the coronavirus, existing commitments that don’t allow for campus attendance, and flexibility and convenience, according to BestColleges.
Though online learning is quite popular, there are still concerns and challenges related to preparing for remote education in the upcoming academic year. BestColleges states that finances are the major obstacle to preparing for online learning delivery in 2021 for 58% of school administrators. Faculty development is also a vital factor for 51% of respondents.

When to use eLearning
Among other things, you should know who uses eLearning and how.
Academic learning
When we hear the terms blended learning and online learning, we usually think of higher education. Yet online learning isn’t just for university and college students. Online schooling has been gaining in popularity, especially during the COVID-19 crisis.
During the coronavirus outbreak, most students around the world were learning exclusively online or through a combination of in-person and remote learning. There are a lot of online resources (both free and paid) that support distance learning. They include video conferencing software, subject-specific tools, quiz makers, survey tools, apps that support brainstorming and collaboration, and eLearning authoring platforms.
Employee onboarding
Onboarding is critical to engaging and retaining talent. It should be a strategic process that includes many factors, not just a couple of training sessions and filling out the usual paperwork. Otherwise, a new hire may want to leave soon. According to eLearning Brothers, 20% of new hires depart within 45 days. 15% of those who do blame poor onboarding.

With eLearning, good onboarding can happen much faster since you can:
- Standardize and automate the process
- Include analytics, reports, and tests to measure onboarding effectiveness
- Invest effort once
- Minimize business downtime
Employee development and retention
90% of US employees say learning something new on the job makes them more motivated and engaged at work. It’s therefore important that you, as an employer, support your employees in expanding their skill sets through different growth opportunities including training programs. A full 70% of employees stay with an organization if they receive the training they want.

eLearning is a scalable and effective