Steps to developing a successful custom CRM

Overview. What’s inside:

• Steps to developing a custom CRM
• When a company should go custom, and when they shouldn’t
• Custom CRM development case study
• Top industries that use CRMs and what benefits they get

Choosing between custom and off-the-shelf CRM systems can be overwhelming. There’s a ton of research that needs to be done, and in the end, companies have to weigh the pros and cons of both solutions. In this whitepaper, we expand on several cases when going custom is best, provide advice on how to begin planning for custom CRM development, explore the benefits that companies in various industries get with a CRM system, and talk about our experience building a custom CRM for one of our clients.