When it comes to mobile apps in 2025, the fitness and health category stands among the most dominant, with diet and nutrition apps excelling above the rest and representing 42% of all purchased health apps in the U.S. by 2024 . This level of significance is not to be underestimated. Since 2017, the diet and nutrition app market has nearly quadrupled in revenue, rising from $1.36 billion to a projected $6.06 billion by the end of this year, with growth expected to continue at an impressive 10.79% annually through 2030.
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This article dives into the hidden financial pitfalls of building MVPs for startups—like emotional decision-making, feature creep, and overstaffing. Learn how to balance innovation with cost efficiency, build lean but effective teams, and make smarter budget choices that extend your runway and increase product-market fit.
