YOC

Tech platform for high-impact advertising

Industry:

AdTech

Location:

Germany

Partner:

Since 2019

Tech platform for high-impact advertising

Achievements of YOC

22

years in the market

5

locations across Europe

23.4M

EUR of total revenue in 2022

+24%

revenue change compared to FY 2021

About the client

An objective of digital marketing is to connect advertisers with users interested in their products and services. To get more attention from a target audience and build a relationship with potential customers via ads, brands need to achieve three factors: reach, contact frequency, and advertising impact.

Traditional advertising platforms can deliver advertising at scale and at broad reach, but they are missing the high-impact component. Unlike others, YOC’s VIS.X® technology uses a high-impact advertising format, helping advertisers reach their KPIs. VIS.X® combines the automated trading aspect of programmatic advertising and high-impact advertising formats, all in one scalable platform.

The transformation from regular ad creatives into high-impact ad formats is done in real time without any adjustments on the advertiser’s side. As a result, using the same mechanisms for buying ad slots, advertisers achieve much better branding KPIs with YOC.

Solution

The partnership between Globaldev Group and YOC started with an offline meeting in Kharkiv when we were one of the many IT companies that YOC was considering as a potential partner. Understanding the YOC team’s request and being able to find matching IT experts in a short time, we immediately found a common language.

We decided to start slowly and gradually increase the intensity of collaboration. What began as recruiting one or two developers to fill staffing gaps grew into assembling a regular team and upgrading the team lead’s leadership skills through Globaldev’s specially developed instruments and frameworks.